Expansion Group is 'only' 25 years old, but it has an extraordinary experience behind it and a path full of meaningful moments. 9,125 days spent growing, experimenting and overcoming the highest obstacles using our passion for work as a pole.
Giorgio Piccioni and Nadia Saponi found Expansion, an agency characterized by
an holistic approach to the Client, based in an area -the Republic of San
Marino - still unspoilt from an advertising point of view but full of opportunities
and very promising.
The choice of the name is
not accidental. Simple and memorable, "Expansion" embodies a mission that every
Over the years, the
agency has continued to invest in structures and people, broadening its staff
with experienced professionals coming from the most important agencies.
Won pitches and new
clients are the result of a long-term vision and well-planned choices: all the
clients have benefited from this policy, from the smaller ones, who had a fair
chance to grow, to the bigger ones, who were enabled to face wider markets.
Expansion joins AssoComunicazione, easily the most important association of
Italian advertising agencies.
2005: Expansion opens a new
office in Milan run by Maurizio Badiani, a well respected and highly awarded
creative, author of some of the campaigns that made history in the Italian
advertising. During his career, Maurizio has worked for important clients such
as Nestlé, Martini, Coca-Cola, Renault, L'Oréal, Lancôme, Motta, Findus, Armani
and Procter & Gamble.
2007: Expansion is chosen to
represent Italy and San Marino by Image, the International network of
independent agencies in Europe and the United States.
Expansion becomes Expansion Group. A fundamental change that brings along a
more efficient structure formed by 4 Units of work: Advertising, Digital,
Design and Media - each with a head of department and a specific
specialization, yet fully able to co-operate with the others.
Expansion Group celebrates its 25th birthday and approaches the market with its usual energy and professionalism, but with a renewed potential and vitality, driven by the will to actively contribute to the growth of its Clients.
The sentence that best
embodies our philosophy is Let's grow.
A simple and positive
statement that invites people to grow; a confidence boost for all those Clients
who keep on believing the quality of their ideas will make the difference, as we