“If you want to build a ship, don't gather people to cut wood, but teach them to long for the endless immensity of the sea.”
(Antoine de Saint-Exupéry)
people don't buy 'what' you do. People buy 'why' you do it. We know why we come
to the agency everyday: to make the clients who choose us grow, to help their
business expand thanks to the passion for our work.
This is our mission. It's written in capital letters on the wall of our
reception room: Expansion.
It's the shortest mission ever written.
“The eyes of a child, those will never be given back to you.”
(Luciano Ligabue, "Eri bellissima")
secret is not to lose them. We are still curious and we are still keen on
walking down the road less travelled by, even if this means stumbling
occasionally, because if you keep taking the usual steps along the usual road,
you'll only get where you've already been.
We are still childlike in believing that when the snow melts, it doesn't turn
into water but into Spring. The ability to see things with the eyes of a child.
This is what ties us to our Clients. And this is what made us grow in age without
getting older in attitude.
“On this team, we fight for an inch. Because we know when we add up all those inches, that's going to make the difference between winning and losing.”
(Coach D’Amato, “Any Given Sunday”)
Today, advertising is a game of inches. The
market is more and more competitive, the times are always tighter, the conceptual
areas to conquer are always harder to find. The only choice is to fight. For
this reason, we called our departments 'Units'.
Four minds - one dedicated to strategy and creativity, one to graphic design,
one to media buying and one to digital - each with its own expertise and
Four bodies that team up and work together to make everything converge on one
single point: the creation of brand value.
Four units led by one single modus
operandi that we call Xbranding.